BG GREEK - Editorial Website for Recipes, Diet & Fitness
This case study showcases an editorial content system built for organic discovery: clear categories (Recipes, Diet, Fitness, Appliances), consistent article templates, and a structure designed to scale evergreen content without losing speed. The goal: publish, index, and keep readers engaged with simple navigation.
Stack & Strategy
Process
Structure & Categories
Phase 1- ✓Defined the core categories: Recipes, Diet, Fitness, Appliances
- ✓Designed navigation around user intent so content is easy to find
- ✓Organized sections to strengthen topical authority and internal linking
Templates, SEO & Scalability
Phase 2- ✓Standardized cards and lists with metadata (author, date) to increase clicks
- ✓Improved hierarchy for comfortable reading and retention
- ✓Prepared the foundation to scale evergreen content with category-driven linking
Key Features
Intent-based navigation
Readers enter via recipes, diet, fitness, or reviews and always have a clear next path.
Strong categories
Clear sections help search engines understand the site and distribute internal authority.
Editorial cards
Author and date improve trust and increase CTR on list pages.
SEO from structure
Consistent templates, heading hierarchy, and category linking improve indexation.
Fast mobile reading
Light layout and clean sections so content loads and reads well on mobile.
Built to scale
Designed to publish many articles without losing clarity or navigation.
Outcome Metrics
Results
- ✅ Strong core categories for better navigation and indexing
- ✅ List pages with cards (title, author, date) to improve CTR and readability
- ✅ Clean reading experience with clear content hierarchy
- ✅ Scalable foundation to publish more content without losing order
- ✅ SEO-ready internal linking strategy across categories
My Notes
The approach
For editorial sites, architecture is everything. Strong categories improve user journeys and make it easier for Google to understand the website.
Why this structure works
Separating content by intent (recipes, diet, fitness, appliances) keeps growth organized and reinforces topical authority.
What I protected most
Reading experience: clear lists, visible metadata, and clean pages to improve retention and pages per session.
Want an editorial site that scales with SEO?
I can build a fast, category-driven editorial foundation to grow organic traffic with evergreen content.