My research, and hence my publications are interdisciplinary and evolve in a consistent set of themes. Earliest publications are on the topic of strategy and HRM. This developed into my dissertation work that linked strategy and HRM in international joint ventures. Building from the dissertation, and with generous funding from a postdoctoral fellowship and from a faculty research grant from INSEAD in France, during the period 1991-1992 I focused my research efforts on the same topic (strategy and HRM in joint ventures), but in the developing economies of Central and Eastern Europe. This was fascinating work that was both professionally and personally satisfying, and continued to approximately 1997 when I shifted the emphasis to examine strategic alliances, but this time in the high tech sector of British Columbia. Most recently, my work has been on the topics of e-business, localization of web content across cultures, and how to build e-loyalty across cultures in online environments. This is a blend of the earlier work on culture, with a new emphasis related to business conducted on the Internet.
Peer reviewed and other publications appear in a variety of venues as noted
below. In addition to the works listed, there are a number of working papers
and papers under review that are products of research on e-loyalty funded
under a SSHRC INE grant.
Refereed Journal Publications
Cyr, D. (2008 forthcoming). Modelling Website Design across Cultures: Relationships to Trust, Satisfaction and E-loyalty. Journal of Management Information Systems, 24(4), 47-72. PDF
Bertheron, P., Pitt, L., Cyr, D., and Campbell, C. (2008 forthcoming). e-Readiness and Trust: Macro and Micro Dualities for E-Commerce in a Global Environment. International Journal of Marketing. PDF
Ilsever, J., Cyr, D., and Parent, M. (2007). Extending Models of Flow and
E-loyalty. Journal of Information Science and Technology, 3(4). PDF
Cyr, D., Hassanein, K., Head, M. and Ivanov, A. (2007). The Role of Social
Presence in Establishing Loyalty in e-Service Environments. Interacting
with Computers. Special Issue on Moving Face-to-Face Communication to
Web-based Communication, 19(1), 43-56. This paper was listed 4th in the “Top 25 Hottest Articles” (and hence 4th most downloaded) in Interacting with Computers for July-September 2007. PDF
Cyr, D., Head, M. and Ivanov, A. (2006). Design Aesthetics Leading to
M-loyalty in Mobile Commerce. Information and Management, 43(8),
950-963. PDF
Ivanov A. and Cyr D. (2006). The Concept Plot: a Concept Mapping Visualization
Tool for Asynchronous Web-based Brainstorming Sessions. Information
Visualization, 5(3), 185-191. PDF
Cyr, D., and Bonanni, C. (2005). Gender and Website Design in
E-Business. International Journal of Electronic Business, 3(6),
565-582. PDF
Cyr, D., Bonanni, C., Bowes, J., and Ilsever, J. (2005). Beyond Trust:
Website Design Preferences Across Cultures. Journal of Global
Information Management, 13(4), 24-52. PDF
Cyr, D. and H. Trevor-Smith (2004). Localization of Web Design: A
Comparison of German, Japanese, and U.S. Website Characteristics.
Journal of the American Society for Information Science and Technology,
55(13) 1-10. PDF
Cyr, Dianne. (2003). Turning Back the Clock: Joint Venture Transition at
the Post-Communist Dawn. Thunderbird International Business Review, 45(6),
779-797. PDF
Cyr, Dianne and Lew, Richard. (2003). Emerging Challenges in the Software
Localization Industry. Thunderbird International Business Review, 45(3),
337-358.
Cyr, Dianne. and Lew, Richard. (2003). The Localization
Industry: A Profile of DNA Media. International Business and Economics Journal,
2(2), 109-122.
Cyr, Dianne. (1999). High Tech - High Impact: Creating Canada's Competitive
Advantage through Technology Alliances. Academy of Management Executive,
13(2),17-28
Cyr, Dianne. (1999). Industry Minister John Manley on Technology and Competitiveness.
Academy of Management Executive, 13(2), 8-12.
Cyr, Dianne. (1999). Sierra Systems' CEO Grant Gisel on High Technology
Alliances. Academy of Management Executive, 13(2), 13-16.
Cyr, Dianne J. (1997). Culture and Control: The Tale of East-West Joint
Ventures. Management International Review, 37(1), 127-144.
Cyr, Dianne J. and Susan C. Schneider. (1996). Implications for Learning:
HRM in East-West Joint Ventures, Organization Studies, 17(2), 207-26.
Cyr, Dianne J. and Peter J. Frost. (1993). Human Resource Management Practice
in China: A Future Perspective. Human Resource Management Journal, 30(2),
199-215.
Cyr, Dianne and Paul Bourque. (1982). Evaluation of an Assertiveness Training
Program in a Maximum Security Correctional Setting. Canadian Journal of
Criminology, 24, 1, 51-59.
Refereed Proceedings
Cyr, D., Head, M., and Ivanov, A. (2007). Perceived Interactivity Leading to E-loyalty: An Empirical Investigation of Web-poll Design. Proceedings for the Sixth Pre-ICIS HCI Research in MIS Workshop (HCI/MIS’07), Montreal.
Ivanov, A. and Cyr, D. (2007). The Influence of Visualizing Social Comparison
on User Satisfaction in Electronic Brainstorming. Proceedings for
International Resources Management Association International (IRMA),
Vancouver.
Cyr, D., Head, J., Larios, H. and Pan, B. (2006). Exploring Human Images in Website
Design Across Cultures: A Multi-Method Approach. Proceedings for the
Fifth Pre-ICIS HCI Research in MIS Workshop (HCI/MIS’06), Milwaukee,
Wisconsin. Nominated for Best Paper Award.
Cyr, D., Head, M., and Ivanov, A. (2006). Exploring Website Design and
Mobility for Culture, Age, and Gender. Proceedings for the European
Applied Research Conference, Florence, Italy. Received Best Paper
Award.
Cyr, D., Hassanein, K., Head, M., and Ivanov, A. (2006). The Role of Social
Presence in Establishing Loyalty in e-Service Environments. Proceedings
of the 7th World Congress on the Management of Electronic Business,
Halifax, Nova Scotia.
Cyr, D. (2006), Website Design and Loyalty. Proceedings for the European Applied Research Conference, Siena, Italy, 2006.
Cyr, D., Kindra, G. and Satyabhusan Dash. (2006). Website Design,
Trust, Satisfaction and E-loyalty: The Indian Experience. Proceedings
of the 7th World Congress on the Management of Electronic Business,
Halifax, Nova Scotia.
Cyr, D., Head, M., and Ivanov, A. (2006). Exploring
Website Design and Mobility for Culture, Age, and Gender. Proceedings
for the European Applied Research Conference, Florence, Italy.
Ivanov, A., Erickson, T., and Cyr, D. (2006).
Plot-polling: Collaborative Knowledge Visualization for Online
Discussions. Proceedings of the 10th International Conference on
Information Visualization (IV 2006), London, England: IEEE Computer
Society Press.
Cyr, D. Building E-loyalty through Website Design
(2006). Proceedings of the National Business and Economics Society
Conference, Los Cabos, Mexico.
Cyr, D., Head, M., and Ivanov, A. (2005). Website
Design and Mobility: Culture, Gender and Age Comparisons. Proceedings
for the Fourth Pre-ICIS HCI Research in MIS Workshop (HCI/MIS’05), Las
Vegas. Nominated for Best Paper Award.
Cyr, D. and Bonanni, C.
(2005). Gender and Website Design in E-business. Proceedings for the
6th World Congress on the Management of Electronic Business, McMaster
University, Hamilton Ontario.
Bonanni, C. and Cyr, D. (2004). Trust and Loyalty: A
Cross-Cultural Comparison. Proceedings for the International Conference
of Business, Economics and Management Disciplines. Fredericton, New
Brunswick.
Cyr, D. Bonanni, C, and Ilsever, J. (2004). Design and E-loyalty Across
Cultures in Electronic Commerce. Proceedings for the Sixth
International Conference on Electronic Commerce (ICEC04).
Cyr, D., Ilsever, J., Bonanni, C., and Bowes, J. (2004). Website Design
and Culture: An Empirical Investigation, Designing for Global Markets 6.
Proceedings for the International Workshop for the Internationalisation
of Products and Systems Conference.
Evers, V., del Galdo, E., Cyr, D. and Bonanni, C. (Eds) (2004).
Designing for Global Markets 6. Proceedings for the Sixth Annual
Workshop on Internationalisation of Products and Systems. Vancouver:
BondRepro.
Cyr, D., Bowes, J., Budd, J. and Ilsever, J. (2003). Managing E-loyalty
through Experience Design: Cross-Cultural Perspectives, Designing for Global
Markets 5. Proceedings for the International Workshop for the Internationalisation
of Products and Systems Conference, 213-226.
Cyr, D. and Lew, R. (2002). The Localization Industry: A Profile of DNA
Media, Proceedings for the Applied Business Research Conference.
Cyr, D. and Trevor-Smith, H. (2001) Building E-Loyalty Across Cultures and
Organizational Boundaries in E-business. Proceedings for the Applied Business
Research Conference.
Cyr, D. and Trevor-Smith, H. (2001) A Web Enabled Case Study in Project
Management. Proceedings for the International Business Education and Technology
Conference.
Cyr, D.J. (2000). Strategic Alliance in High Technology Industries: A Bargaining
Power Perspective. Proceedings for the Applied Business Research Conference.
Cyr, Dianne J. (1989). Strategic Links to HRM Power: Examining the Themes
of Alignment, Accountability, Context and Culture in Organizations. In the
Administrative Sciences Association of Canada Proceedings.
Industry Report
Cyr, D. and H. Larios (2003). Managing
E-loyalty through Experience Design: Results of a Four Nation Study. This
abbreviated corporate report summarizes results from the first phase of
the e-loyalty research including data charts and interview transcriptions.
For information about how to obtain a full version of the report (90 pages)
visit Flintbox at: http://www.flintbox.ca/technology.asp?tech=FB329FB
Cases
Cyr, Dianne J. (1997). Organizational
Transformation in the Czech Republic: An HRM Perspective. Czech Management
Centre case series. Teaching note included.
Cyr, Dianne J. and Susan C. Schneider. (1994). Creating a Learning Organization
through HRM: A German-Czech Joint Venture in the Czech Republic. INSEAD
case series. Teaching note included.
Cyr, Dianne J. and Susan C. Schneider. (1994). Creating Strategic Change
through People: The Case of a French-Polish Joint Venture in Poland. INSEAD
case series. Teaching note included.
Cyr, Dianne J. and Susan C. Schneider. (1994). Creating Cultural Change
in a Swedish-Hungarian Joint Venture in Hungary. INSEAD case series. Teaching
note included
